Sunday, July 5, 2009

Monuments and Melodies is kinda cool, I guess, but...


Can I just say that I am totally confused by the business model that was chosen for the record? Check it:

A 2-CD greatest hits collection.

1st CD: here are the hits you like and a few songs we just wrote that are surely not on par with our collection of hits, and which really don't make sense to include other than to promote our collection, WHICH NEEDS NO PROMO BECAUSE INCUBUS IS FUCKING HUGE.

2nd CD: a bunch of B-Sides throughout our career, which are pretty decent. Nothing daunting really, only for the super fan.

So do you see the problem with this model yet? Why would Joe Schmoe, who only likes a couple tunes, expend with his cash to buy a double disc album, half of which contains a whole disc of tunes that don't really help promote purchasing Incubus's existing catalog, and would only really appeal to Joe Schmuck, said super fan. How in the world of iTunes can this CD compete? Joe Schmoe goes online, gets the singles, the 6 or 7 he really likes, saves around 6 or 7 bucks. Super fan might spend extra dough for a bunch of songs he certainly already has to grab those rarities that, again, he probably already has as well. So, realizing this, he only buys the few tracks off iTunes he didn't happen to have, saves 6 or 7 bucks or more.
Equation: fuck over the superfan and the fair-weathers dumb enough to buy an overpriced double disc of greatest hits. But wait - that still doesn't make any sense - you're marketing to the smallest market possible. Let's also not forget that there are less people this dumb than not. The music business makes another unsellable product.

Solution: make separate CDs, one with JUST the greatest hits, NO promo tracks and have a product that actually has some integrity as a collection of great songs, a snapshot of a great band, THEN, another CD with just the rarities, assuring integrity once more while reducing the price point cheap enough to hopefully, actually sell some CDs.

Reality: SONY/EPIC doesn't give a shit, and Incubus either doesn't care, or has become completely complacent, which is probably how you should feel about their new material.

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